About the Programme

HouseMark Evolve is your chance to engage with the social housing sector in order build your business and open doors to new clients and investment. Our 12 week programme will offer you access to senior leaders in HouseMark and 13 leading social housing providers with hundreds of thousands of owned and managed homes between them, as well as plans to build thousands more in the coming years.

HouseMark is the leading provider of social housing data and insight to the social housing sector. More than 950 housing organisations are HouseMark members, a number of whom are directly involved in the programme as Pioneers – offering access to mentoring, product validation, piloting and business leaders.

We have partnered with innovation specialists L Marks to ensure that we build a fantastic programme for startups to have the best possible experience and opportunity to grow with us.

If you would like a unique opportunity to collaborate with the social housing sector on an unprecedented scale, apply now.

Apply Now

What’s on Offer?

Startups taking part in HouseMark Evolve will be amongst the first to have access to:

  • Product validation and piloting opportunities with housing providers across the UK

  • Mentorship from senior leadership in the housing sector

  • Access to investors at L Marks

  • A network of industry experts

  • Free office space located at RHP in London

Who Should Apply?

We’re looking for early stage and growth companies looking to work with the first ever social housing accelerator in the following areas:

  • House building

    Building better homes for more people in innovative ways.

  • Use of data

    Solutions which will help us to build, manage and utilize our data to provide value to our customers and our business.

  • Digital channels

    Solutions which provide our customers with faster, richer and more efficient ways of interacting with us.

  • Repairs and maintenance

    Solutions which provide better service to customers and better outcomes for providers by reducing the time and cost of maintaining and fixing homes.

  • engaging people

    How can we use new ways of interacting to better engage and influence our staff and customers in positive ways? Sponsored by Flagship Group

  • Vulnerable & Older People

    How can we help to meet the challenges of an ageing population and help people remain happy and comfortable in their homes? We are looking for ways to reduce social and digital isolation.


05 Sep 2016
  • Registrations Open

  • 05 Sep 2016
09 Oct 2016
  • 09 Oct 2016
  • Registration Closes

02 Nov 2016
  • Pitch Day participant startups notified

  • 02 Nov 2016
17 Nov 2016
  • 17 Nov 2016
  • Pitch Day

05 Dec 2016
24 Feb 2017
  • Incubation: 5th December – 24th February

  • 05 Dec 2016
  • 24 Feb 2017
13 Feb 2017
  • 13 Feb 2017
  • Demo Day: w/c

Who We Are

  • About HouseMark
  • About Pioneers
  • About L Marks

Dedicated to improving housing standards. HouseMark is the leading provider of social housing data and insight.

More than 950 housing organisations are HouseMark members and we are jointly owned by the Chartered Institute of Housing and the National Housing Federation – two not-for-profit organisations that reinvest their surpluses into the sector.

Our ambition is to drive improvement in social housing by providing the data and insight our members need to respond to change.


Our pioneer housing providers represent some of the most innovative and forward thinking organisations in the sector. Together they provide hundreds of thousands of homes across the country.

L Marks is a corporate innovation specialist and technology investment fund. L Marks builds bridges between large corporates seeking to innovate more quickly with young companies with disruptive technologies, products and services. Founded by serial entrepreneur Stuart Marks, the company has worked with some of the UK’s biggest brands to create start-up partnership programmes that encourage innovation.



Is my business right for HouseMark Evolve?

If your business is focussed on providing solutions in the categories listed above then HouseMark Evolve is perfect for you, no matter what stage your business is at or where you're based. See the “categories” section of our website to find out what we are looking for.

When’s the deadline for applying?


What information do I need to provide in my application?

We ask you for information about you, your idea, your team and your company. Don’t hold back, let us know how great you are.

Is there a minimum age?

You must be at least 18 years old to enter programme.

I don’t live in the UK, can I apply?

Of course, the best innovations can come from anywhere. Bear in mind that you may need a visa to participate in the accelerator.

Is HouseMark Evolve like other accelerators?

We believe we are different. HouseMark Evolve is a programme of development that focuses on building a strong relationship between you and our Pioneers, as well as helping your business get to the next stage. HouseMark Evolve will offer you access to investment, desk space, internal mentors and expertise at providers across the country and external mentors.

How many stages is the programme?

The competition has 4 stages:
1. Apply 2. Pitch 3. Programme 4. Feedback. See our programme timeline for more info.

What are the terms of entry into the programme?

The finalists entering HouseMark will be made a bespoke investment offer depending on the stage that their business is at. Each team will be eligible to apply for investment in exchange for a negotiable stake in their company.

When is HouseMark Evolve?

The incubation period starts on 05/12/16 and finishes on 24/02/17.

Where is the programme based?

HouseMark Evolve will be based at one of our Pioneer’s offices – RHP in Teddington, London.

Do I need to work from the office space during the accelerator?

Being based at RHP’s offices is going to be the best way for you to engage with the people and resources there. If you can’t make it to London though, we’ll still consider your application.

I don’t live in the UK, do I need to find my own accommodation?

L Marks have got a great team on hand who can support you in finding accommodation during the programme.

I need special equipment to develop my product, will the HouseMark Evolve provide it?

We’ll be in contact before kick-off to ensure that everything you need is on location in the office.

Where will the mentors come from?

HouseMark Evolve mentors will be key decision makers within the housing sector. You will also have access to external mentors specific to your category.

What does the day to day look like in the programme?

The programme’s itinerary is designed to help you create game changing products for the housing sector. You’ll be working to rapidly develop your product, receiving essential guidance on key decisions in real time from your mentors. Aside from this core focus, you’ll also attend enlightening talks and workshops from a plethora of exceptional visitors.

How much investment will each company get?

Each team will have access to investors at L Marks and will be able to negotiate investment terms directly with them – there is no equity obligation to enter the programme.

How will the equity stake be calculated?

Each investment will be made on a case by case basis, taking an agreed company valuation into account.

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